YouTube is an online video sharing website where users can upload any kind of (non offensive) video content which is then streamed online and can be viewed by millions. Currently, it is an important tool in numerous new media marketing, a trend that is appearing in more and more PR campaigns.
Record labels, politicians, film studios and even private individuals upload films and videos to promote their own cause or products. It's free, accessible and extremely popular, what's there to lose? In August 2006, The Wall Street Journal reaveled that YouTube was hosting about 6.1 million videos online.
While film studios often upload trailers of new upcoming films and record labels show music videos of all their artists, it is the constant Self-Promotion of private individuals that shows the true power of YouTube PR. This year, Dutch singer/songwriter Esmee Denters (Youtube name: Esmeedenter) got signed by Billy Mann based on her YouTube videos of her singing (filmed by herself). Terra Naomi (terranaomi) also uploaded personal videos of her singing and was approached by Universal Music group. Gone are the days of sitting in front of your cassette player singing your heart out, sticking the tape in an envelop and sendin it off to any record label you think may sign you. All you need to do to promote your talent now a days is to film yourself, stick it on YouTube and show the world what you can do. What comes off quite sweet is that if you really are talented, more and more people comment on your video and rate it. The more comments and ratings you have the higher up your film gets on YouTube searches. Thus, true talent has a chance to shine through into your lap. Talent scouts need look no further than YouTube!
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2 comments:
Your blog let me recall one saying, if you do not have a virtual identity, you simply don't exist. So from now on, please make sure you are 'google-able'!!!
I am not so sure but maybe previously, you tube is famous for funny video clips that are shared via Internet. As Internet becomes more popular with a better way of transmission. Easy to down load and up load, fast to share, working well with the blogs are strengths that make You Tube become so friendly to everyone who uses internet. Thus, it is obvious that PR should aware of this and take advantage of its availability and give You Tube a more serious mission like politics
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